What is your favorite blog, better yet, what is your favorite book? What attracted you to it? How did it keep your attention?
Was it because it was a hard back, soft back? Was it because of the cover or the title? Did the first sentence draw draw your attention to what’s going to happen next? Was the content of the book full of exciting visuals, details, and interesting characters?
Depending on what you are interested in is what your going to target whether they are science-fiction or romance novel. The problem is even though you are interested in that genre of novels, not all of them are not going to draw your attention.
But the ones that do are going to stay on your mind and have you tell all of your friends about it. Now that would be one exciting book.
The same thing goes with your blogs. There are some blogs that you will pass on, while there are others that will have you mind boggled. As a matter of fact, a lot of times it would depend on the person that writes it too.. Thats a great thing about branding!!!!
I’ve done a little research on motivation speech styles and found a style that can be applied to blogging. There are five steps to it and here they go:
Attention Getter
If you want people to look at your posts it’s critical that your title be appealing. It
needs to be something that everyone is talking about but yet stands out.
Need (Problem)
Once you get your readers undivided attention you want to introduce the actual need
or problem in the industry.
Example: network marketers that don’t build a relationship fail in the industry or Why
don’t people build an attractive facebook profile.
Satisfaction
These are the tips and strategies use to fix the problem that network marketers can
apply.
Visualization
Once you present the fix you want to describe what will happen after you have
applied it and possibly talk about your experiences with it.
5. Appeal To Action
Last but not least, you want a call for action whether its having your readers opt in to
your site or to share your post to others.
By following these steps will ensure to keep your prospects interested in your content and also have them share it with others.
Now my call to action for you is to share this information by click on the social bookmarking icons in the left margin. Also if you want more information on how you can become more successful in your business then download the free ebook “Success In 10 Steps” by clicking on one of the links below.
To Your Success,
Sherman Smith
Mentoring For Free
MLM Is About You!!


















21 comments
Comments feed for this article
July 2, 2010 at 10:38 am
Dwayne Huggins
Hey Sherman
It is so true that some blogs / books / article grab your attention more than others. For me it content which gives me an insight to the creator of the content.
How to’s are great, but similar info can be gathered quite easily from anywhere. It is much better (in my opinion) to get info you require delivered to you in a way that is appealing to you.
You have done a great job with this article here. Good stuff man!
Dwayne
July 2, 2010 at 2:05 pm
sksmith
You are right dwayne. It’s really all about your audience and what appeals to them!! This intrigues and they’ll develop a habit of following you. Thanks for the comment!!
July 6, 2010 at 7:33 pm
sksmith
Thanks Dwayne! I really appreciate your comment!
July 2, 2010 at 7:33 pm
Jordan Schultz
Sherman,
It’s very important to start strong with step one, and stay strong all the way through… but step 1 is the KEY…
Jordan Schultz
~Social-Media Specialist~
July 6, 2010 at 7:32 pm
sksmith
that’s true Jordan. If you want your readers to continue reading your posts than step 1 is the key that will do it. Thanks for your comment!!!
July 2, 2010 at 11:57 pm
steve shoemaker
Sherman great points made. You know it’s true I have been looking for books are at magazines have titles or topics totally captivate my interest. Think if we really did apply that to our content would our visits would be. Great post.
Steve Shoemaker
July 6, 2010 at 7:30 pm
sksmith
Yes if we apply this techniques to our posts than the amount of visitors and readers that come to our blog would be tremendous. Thanks for your comment Steve!
July 3, 2010 at 1:12 pm
Charlie Holles
This is great Sherman. I think I don’t always follow these steps as well as I should for best effect so thank you.
As you say the personal branding is also a key. The same info from one person will appeal to a reader and from someone else it won’t. That’s because of the personal connection.
thanks
Charlie
July 6, 2010 at 7:27 pm
sksmith
That’s right Charlie! Be original and making sure your material is what everyone is talking about is very important when it comes to your readings. If you follow this you’ll be sure to start attracting quality prospects. Thanks for your comment!
July 4, 2010 at 3:23 am
Jacqueline McGinnis
Hey Sherman,
Good article! A good headline is essential. Think about when we scan a newspaper or magazine; its the title that gets us to take the next step or pass it by. The header is where keyword research and being catchy combine. If no one is searching for the words in your header, you’re not going to be found.
JacquelineMcGinnis.com
July 6, 2010 at 7:24 pm
sksmith
That’s very important Jacqueline, especially if you want your blog post to be rated high on Google. Thanks for your comment!!
July 5, 2010 at 5:23 pm
Peter R Fuller
Hey Sherman
The headline gets the attention but the solid content keeps them coming back for more
Why am I attracted to a book or a blog? The story and the insight.
July 6, 2010 at 7:22 pm
Sherman Smith
That’s right Peter. You not only have to have an appealing title but you have to keep your readers interested . Thanks for your comment!!
July 6, 2010 at 8:31 am
Maria Eves
Hi Sherman,
I so agree with this particular point. “If you want people to look at your posts it’s critical that your title be appealing. It needs to be something that everyone is talking about but yet stands out”.
But yes indeed the TITLE needs to be appealing, keep their attention span.
Maria Eves
MLMTrainingbase
July 6, 2010 at 7:20 pm
Sherman Smith
That’s a definite Maria.. time and time again I’ve seen many titles that either weren’t appealing or just monotonous. It’s very important to be original but yet have a subject that’s the talk of the town. Thanks for your comment!!!
July 6, 2010 at 10:59 am
Oliver Tausend
Hi Sherman,
that is an amazing formula for successful blogging, thanks for sharing. Everybody regardless if beginner or intermediate blogger should be able to gain value from your ideas. Keep up your great work.
Take care
Oliver
July 6, 2010 at 7:18 pm
Sherman Smith
Thanks Oliver! I appreciate the comment!
July 13, 2010 at 10:29 pm
bright hope
I really LOVE you blog!
Its informative and interesting and worth every minute one spend reading your post.Direct and applicable.
July 13, 2010 at 11:55 pm
sksmith
Thanks for your comment bright hope. I really appreciate it!!!!
July 27, 2010 at 11:35 pm
Ryan Shaffer
You hit on some great points here man. The title is so vital as you’ve shown , but i also love that you included the call to action, which so many people forget to do. This is a fantastic blog by the way.
July 27, 2010 at 11:55 pm
sksmith
Thanks Ryan for the comment! I really appreciate it. The title is very important when it comes to blogs. This is a way to make a great first impression. You only have one time to do it.