IT’S NOT SALES, IT’S NETWORK MARKETING!!

Has this ever happened to you? You approach someone, build a little rapport, find out what their problem is, expose them and tell them that you’re in network marketing, and they tell you “This is sales and I don’t like selling.”

How many times have you heard something similar to this?

Quite a few huh?

Also you may have exposed someone that’s been in sales and they tell you that they’re tired of doing sales and this opportunity wouldn’t be right for them.

Some people think because they have been in sales that it automatically qualifies them to become successful in network marking.

That’s not always true.

But let me ask you this. Do you know what marketing is, let alone network marketing?

Is there actually a difference?

It most certainly is!!!

It’s surprising but a lot of us involved in this industry do not know this.

As a matter of fact there’s a lot of people that’s been in the industry for over 10 years and still try to “SELL” instead of market.

So what is the difference? Let’s break it down

I’m an IT (Information Technology) guy, and according to the technological viewpoint, networking is a way to connect to workstations and servers in order to exchange information and establish relationships.

According to this industry, it’s a way to connect with people in order to exchange information and establish relationships.

Now for the difference between marketing and selling.

Selling is the act of meeting your customers demands by matching the products and services that you offer. In order to do this a sales person uses the sales concept to persuade or convince the customer to buy.

Marketing, on the other hand, supports the efforts of sales. More listening and two-way communication are involved in marketing. Sometimes they would do surveys in order to figure what customers are looking for and which demographics, cultures, race, etc.. prefer certain products or services.

It includes the following:

1. Figuring out what products or services consumers want
2. Creating a products or services accommodating those wants and needs
3. Pricing those products and services correctly
4. Promoting those products and services, and explaining why the customer should buy
5. The use of “Sales” can be used here at this point, but not in network marketing

So basically marketing is figuring out what your prospect is looking for in order to see what you have matches their wants and needs. If it does then you expose it to them. STOP RIGHT THERE!!! THAT’S MARKETING!!! ANYTHING BEYOND THIS POINT IS SELLING!!

So if you were ever involved in sales and worked for a company, all of the marketing and promotions were already done for you. The marketing portion makes the sales go a lot smoother because the customer already has an idea of what they want when they get to your establishment from all of the advertisements.

If you found this information helpful please share it with others that may benefit from it by clicking on one of the links below “Please Share” in the left margin.

If you’re looking to take your business to the next level or are looking to start a home business, the best thing to do is to educate yourself. The problem is most people like to jump into an opportunity without being educated on the business or their compensation plan. This can result in years and years of frustration and failure. If you’re looking for the “How to’s” and a step by step process to grow your business than I’m more than willing to help you.

For more information, click on one of the links below to get familiar with what I do. Also you will find a free ebook that you can download called “Success In 10 Steps” which is a great blueprint to follow for your success!!!

To Your Success,

Sherman Smith
Mentoring For Free
MLM Is About You!!

SALSA DANCING AND ATTRACTION MARKETING????

I know, I know, what does salsa dancing have to do with attraction marketing? I’m glad you asked, and if you didn’t, I’m going to tell you anyways.

If you don’t already know, I go out salsa dancing about 1 or 2 times a week and have the best of time. I even taught classes and did a couple performances, so yes it’s pretty serious.

I had the pleasure of introducing it to some friends and family members, especially when I showed them what I can do on the dance floor.

One of my friends that I introduced it to really took it serious. As a matter of fact, he has won many contests, taught at many places, and performed many of times. He’s also on a salsa/bachata team and done some choreography not only for his team but for other teams as well.

This is all good and gravy, but the year before it wasn’t all that great. As a matter of fact, whenever he would go to the salsa club he wouldn’t even dance most of the time. He would walk into the salsa club with a chip on his shoulder and felt that people there were against him.

If a girl would turn him down he would become bitter about it and not dance the rest of the night. Now this defeats the purpose of going out dancing.

Also the fact that he carried a negative vibe in the club repelled the people that were there to have a good time. Now the question is how did he go from that negative extreme to becoming very popular and successful in the salsa scene?

Here are some quotes I dug up:

“Once you replace negative thoughts with positive ones, you’ll start having positive results.”

“A man is but the product of his thoughts what he thinks, he becomes.”

“A man without a smiling face must not open a shop.”Chinese Proverb

“There is little difference in people but that little difference makes a big difference. The little difference is attitude. The big difference is whether it is positive or negative.” W. Clement Stone

Catch my drift?

We talked about this problem over the phone. I suggested that he make some positive changes in his life if he wanted to get the most out of the salsa scene and this would have to start with the negative mentality. The best way to start is:

Change what you see (TV, Books, Magazines, etc.)
Change what you hear (Music, Radio News, etc..)
Change the inner circle of negative friends

It was a slow process but eventually he slowly started to see positive results. By the next year you can see the big change within him which made him more attractive to others. More people started approaching with different offers from teaching to partnering up for a salsa contest and all because of a change in a mental attitude.

People like to be around positive people and as a network marketer this is a key to draw people towards you. You will find that with a positive attitude and making others feel great about themselves you will start to see positive results for yourself. Applying those three things I mentioned to my friend would result in a turning point in your business.

Remember it’s not about luck, it’s about you creating your luck by changing your mental attitude to start with.

If you found this information to be valuable, please do other’s a favor and share it for it may benefit them as well. You can share this information by clicking on the social media links under “Please Share”.

If you’re looking for guidance in your business or if you’re looking to start a home business then I suggest that you click on one of the links below. Also download the free ebook “Success In 10 Steps” from those links to find out how other successful network marketers are doing to build their business.

To Your Success,

Sherman Smith
Mentoring For Free
MLM Is About You!!