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What is an Avatar? Here is’s definition

an embodiment or personification, as of a principle, attitude, or view of life.

As you probably already know I dance salsa just about every weekend. The one thing that a lot of people don’t know is that there are about 7 different styles of salsa.

I dance 3 of those styles which are L.A. Style, NY mambo style and Cuban style (which is where I’m strongest in). In order for you to know the difference you have to really be into the salsa scene.

This is where the term Avatar comes in. I got the inspiration from Fred Williams blog post on figuring out the avatar of your customers or target market which is a really great post. Go to his blog called Anatomy Of An Avatar – Who Are You Marketing To?

I first start dancing salsa in 2005 and as time progress my style became more and more Cuban. Part of it is because of the way I naturally dance and the other part of it is because I started hanging around more Cubans and listen to more Cuban music.

So pretty much everywhere I go people would assume that I’m Cuban. As a matter of fact, they will come up to me and start speaking Spanish. So everywhere I go I attract a lot of Spanish speakers, specifically those from the Caribbean.

Although I go to the L.A. salsa clubs where everyone dance L.A. style, I tend stick out because I dance Cuban salsa. This most definitely draws attention and from time to time people would just come up to me and ask if I teach.

Now think about this for a minute. Despite my natural ability to dance, I hung out with Cubans and listen to Cuban music. I started dancing like Cubans so every salsa club I go to they assume that I’m Cuban. I’m American but I also would be considered a “Cuban Avatar” according to the definition.

Now lets take me out of the picture and put you into the picture. What if you want to be this great leader and attract all of these other great leaders and they ask you to teach them how to be a great leader. What do you think you would have to do to get to this level?

Well maybe you need to start hanging around other leaders, read leadership books, listen to audios on leadership, go to webinars on leadership, go to conference on leadership, and when it comes down to it, just live and breathe leadership by becoming its avatar!!

By becoming it’s avatar you’ll start to feel like a leader, speak like a leader, walk like a leader, and the list goes on and on. Once you get that going you will be transformed into a leader. So what are you waiting for? Why are you procrastinating? Do what you have to do to become a leader!

Here’s some books I recommend:

The 21 Irrefutable Laws of Leadership by John C. Maxwell
How Successful People Think by John C. Maxwell
Developing the Leader Within You by John C. Maxwell
The Slight Edge by Jeff Olson
How To Win Friends And Influence People by Dale Carnegie
Success Through A Positive Mental Attitude by Napolean Hill

If you found this information helpful please share it with others that may benefit from it by clicking on one of the links below “Please Share” in the left margin.

If you’re looking to take your business to the next level or are looking to start a home business, the best thing to do is to educate yourself. The problem is most people like to jump into an opportunity without being educated on the business or their compensation plan. This can result in years and years of frustration and failure. If you’re having problems growing your business and you are a serious entrepreneur then I can help you.

For more information, click on one of the links below to get familiar with what I do. Also you will find a free ebook that you can download called “Success In 10 Steps” which is a great blueprint to follow for your success!!!

To Your Success,

Sherman Smith
Mentoring For Free
MLM Is About You!!


Why do you want to do business with anyone? How did you get attracted to the person you’re doing business with or want to do business with? Well, I’m about to let the secret out, it’s the law of attraction. And what’s the law of attraction? Well, who you are as a person is what you’re going to attract. Example, besides being an entrepreneur, I’m also a salsa dancer. I go to salsa clubs, listen to salsa music, take salsa classes, so evidently I’m going to attract salsa people. The same goes for you. Whatever you attract is who you are. Like attracts like.

In order for your business to start developing you need to attract people. And who’s going to be the middle man to attract people? You, of course. So how can you attract these people. Well you need personal development. What is personal development? It’s growing to becoming a better person each day in different arenas of life. How can you do that? You can start off by reading good books or listening to good audio CDs on personal growth. A couple of good authors are Napolean Hill, Claude Bristol, John C. Maxwell, and Anthony Robbins. The one I recommend that you start off with is “How To Win Friends and Influence People” by Dale Carnegie.

You may want to ask yourself, what attracts people to you and what repels people away from you. Why do you have the friends that you have and what attracted them to you? Have you ever met someone for the first time and right off bat you either liked him/her or disliked him/her. There was something within those first couple of minutes that sparked it. It could’ve been what they said, how they said, or how they presented themselves. In any case, decide whether you want to connect with someone or not.

The one thing that make the rich unique is that they’re committed to personal development. Rich and successful people are open to many things. This makes them well rounded which in turn makes it easy for them to connect with people. If you limit yourself then you give yourself limited options which will hinder your success.

The fact that you will be well rounded will make branding easier for you. Like I mention before, in order for people to get involved in your business you need to be the middle man. People are attracted to people and by you being “The Middle Man” with a great amount of personal development, eventually people are going to become business partners with you. You have to give people good reasons why they would want to do business with you. Those reasons that you give is what we call branding.

There’s this rule of reciprocity or in other words “you scratch my back and I’ll scratch yours”. You need to let people know what you do with your team and what you do with new members to your team. You want to be able to build their trust in you and let them be aware of your support. You are going to be look upon as a leader to them.

Now we got this out the way. We need to figure out who we need to prospect and how do we approach them. This will be on my blog “The Key To Prospecting”

If you have any questions, please feel free to write me at or you can check out my links.


Sherman Smith

Mentoring For Free
Success In 10 Steps

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